Build an E-commerce Email Automation System

Set up the 4 core e-commerce flows that drive 30–40% of email revenue, welcome, abandoned cart, post-purchase, and win-back, in a single day.

Download workflow config (JSON)

How the data moves

This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.

Step 1
Connect Your Store and Segment Your List
Connect Klaviyo to your Shopify or WooCommerce store. Create segments for: new subscribers, first-time buyers, repeat buyers, and churned customers (no purchase in 90+ days).
Tools
- Klaviyo
  - Email marketing
  - Ad campaign management
Step 2
Write the Welcome Series
Use ChatGPT to write a 3-email welcome series: brand story + social proof, top products + testimonials, first-purchase incentive. Load into Klaviyo with 24-hour delays.
Tools
- Klaviyo
  - Email marketing
  - Ad campaign management
- ChatGPT
Step 3
Set Up Abandoned Cart Recovery
Build the abandoned cart flow in Klaviyo: email at 1 hour (urgency + product image), SMS at 4 hours (short reminder), email at 24 hours (10% off offer). This is typically your highest-ROI automation.
Tools
- Klaviyo
  - Email marketing
  - Ad campaign management
Step 4
Build Post-Purchase Upsell
Create a 2-email post-purchase flow: a day-2 thank you with complementary product suggestions (use ChatGPT to write product pairings), and a day-7 review request.
Tools
- Klaviyo
  - Email marketing
  - Ad campaign management
- ChatGPT
Step 5
Activate Win-Back Campaign
For customers who haven't purchased in 90 days, create a 3-email win-back sequence. Use Klaviyo's predictive analytics to identify who is most likely to respond to a discount vs. who needs a value reminder.
Tools
- Klaviyo
  - Email marketing
  - Ad campaign management