Build an E-commerce Email Automation System
Set up the 4 core e-commerce flows that drive 30–40% of email revenue, welcome, abandoned cart, post-purchase, and win-back, in a single day.
Download workflow config (JSON)Time Required
4–6 hrs setup, then automated
Expected Result
Four live Klaviyo automation flows generating consistent revenue from your existing customer list without manual sends.
Connect Your Store and Segment Your List
Connect Klaviyo to your Shopify or WooCommerce store. Create segments for: new subscribers, first-time buyers, repeat buyers, and churned customers (no purchase in 90+ days).
Write the Welcome Series
Use ChatGPT to write a 3-email welcome series: brand story + social proof, top products + testimonials, first-purchase incentive. Load into Klaviyo with 24-hour delays.
Set Up Abandoned Cart Recovery
Build the abandoned cart flow in Klaviyo: email at 1 hour (urgency + product image), SMS at 4 hours (short reminder), email at 24 hours (10% off offer). This is typically your highest-ROI automation.
Build Post-Purchase Upsell
Create a 2-email post-purchase flow: a day-2 thank you with complementary product suggestions (use ChatGPT to write product pairings), and a day-7 review request.
Activate Win-Back Campaign
For customers who haven't purchased in 90 days, create a 3-email win-back sequence. Use Klaviyo's predictive analytics to identify who is most likely to respond to a discount vs. who needs a value reminder.
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