Build a Solo Account-Based Marketing (ABM) Engine
Run a focused ABM program targeting your best-fit accounts in about two hours a week.
Download workflow config (JSON)How the data moves
This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.
Step 1
Identify Dream-100 Accounts
Build your target account list in Clay by defining the firmographic and behavioral criteria that describe your best customers.
Step 2
Enrich With Buying Signals
Use Apollo.io to pull contact data and buying signals like recent funding, hiring, or leadership changes for each target account.
Step 3
Personalize Outreach at Scale
Load the enriched account list into Instantly.ai and send personalized outreach sequences referencing each account's specific signals.
Step 4
Track Engagement and Reprioritize Weekly
Feed engagement data back into Clay each week so your outreach effort automatically shifts toward the accounts showing the most interest.
Time Required
2 hours per week
Expected Result
A live, continuously reprioritized list of target accounts with personalized outreach running against your top prospects.
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