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Intermediate
Content Creation
Marketing
Sales
Writing

Write Case Studies from Customer Interviews

Turn a 30-minute customer call recording into a publish-ready case study with a compelling narrative arc and concrete results.

Download workflow config (JSON)

How the data moves

This is a handoff plan, not an automatic integration. Review outputs before the next step. Unlabeled arrows show order, not a verified data format. Use the capability links to explore tool substitutions.

  1. Step 1

    Transcribe the Interview

    Upload the call recording to Fireflies.ai or Otter.ai to get a clean transcript with speaker labels.

    Tools

    • Fireflies.ai logo
      Fireflies.ai
      • Meeting transcription & summarization
    • Otter.ai logo
      Otter.ai
      • Meeting transcription & summarization
  2. Step 2

    Extract the Story Structure

    Prompt Claude to read the transcript and pull out: the customer's situation before, their core challenge, the solution they used, and the specific results they mentioned.

    Tools

    • Claude logo
      Claude
      • Long form writing
      • Code generation
      • Web research
  3. Step 3

    Draft the Case Study

    Use the extracted structure to write a full case study draft in ChatGPT following the Problem-Solution-Result format, keeping the customer's voice intact.

    Tools

    • ChatGPT logo
      ChatGPT
      • Long form writing
      • Code generation
      • Web research
  4. Step 4

    Add Data and Specifics

    Scan the transcript for any numbers, timelines, or percentages the customer mentioned and weave them into the draft for credibility.

    Tools

    • Claude logo
      Claude
      • Long form writing
      • Code generation
      • Web research
  5. Step 5

    Polish for Publication

    Run the draft through Grammarly for clarity and tone, then format it in your CMS or Notion for review before publishing.

    Tools

    • Grammarly logo
      Grammarly
      • Long form writing
    • Notion AI logo
      Notion AI
      • Note taking & knowledge management
      • Document processing
      • Long form writing

Time Required

1–1.5 hrs

Expected Result

A 600–900 word case study with situation, challenge, solution, and results sections, ready for the website or sales deck.

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