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Intermediate
Content Creation
Marketing
Sales
Writing

Write Case Studies from Customer Interviews

Turn a 30-minute customer call recording into a publish-ready case study with a compelling narrative arc and concrete results.

Time Required

1–1.5 hrs

Expected Result

A 600–900 word case study with situation, challenge, solution, and results sections — ready for the website or sales deck.

1

Transcribe the Interview

Upload the call recording to Fireflies.ai or Otter.ai to get a clean transcript with speaker labels.

Fireflies.ai
Otter.ai
2

Extract the Story Structure

Prompt Claude to read the transcript and pull out: the customer's situation before, their core challenge, the solution they used, and the specific results they mentioned.

Claude
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3

Draft the Case Study

Use the extracted structure to write a full case study draft in ChatGPT following the Problem-Solution-Result format, keeping the customer's voice intact.

ChatGPT
4

Add Data and Specifics

Scan the transcript for any numbers, timelines, or percentages the customer mentioned and weave them into the draft for credibility.

Claude
5

Polish for Publication

Run the draft through Grammarly for clarity and tone, then format it in your CMS or Notion for review before publishing.

Grammarly
Notion AI
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